What is the difference between normal content writing and SEO content writing? If you are a freelance content writer and looking for online freelance jobs, you see many job ads look like “Need SEO content writer” or “Need freelance SEO content writer”. A normal content writer writes articles only appeal to its readers, while an SEO content writer writes articles, which appeal to both search engine and reader.
Keyword is an important factor in SEO content writing, because search engines do not look article like the human being, a proper keyword density and proper keyword placement: keyword in title tag, keyword in URL, Keyword in heading makes search engine to analyze that this article is relevant for particular key phrases and search engine put that article on the top when someone searches for that keyword phrase.
An SEO content writer is a writer who specializes to write content according to search engines. He should be familiar with search engine algorithms, especially those algorithms which effect on page factors, So that search engines easily put this content on the top in search result. On the other hand, normal content writer does not have many ideas about search engines. He writes content targeting his audience. He does not compromise with the quality of content, while SEO content writer emphasis more on keywords against quality.
Keywords density and LSI algorithm is two major on page factors which affect the page rank of the article in search engines. A proper keyword density approximately 3% - 5% is good for content and search engine determines that this content is more relevant for certain searching key phrases because it has good keyword density for those key phrases. If your keyword density is much from the specified range, search engine can spam your article, and it is also not good for qualify of article. The position of keywords is also an important factor. If you put your keywords in title tag, Page URL, Domain Name, Heading, then your content is more relevant to compare that content which has keywords only in the body of article.
LSI stands for Latent Semantic Index; it is an algorithm which makes search engines to work with artificial intelligent. By using this algorithm, search engine checks the relevancy of content like the human being. Now you will be interested to know, “How does LSI algorithm work?” LSI is an algorithm which checks the relevancy of your content in the context of the entire web sites. Search engines use LSI algorithm to check the relevancy of content by checking the key phrase to its LSI database and check other keywords, which commonly come with those keywords are appearing in your document or not. Suppose that a “golf club” website, which is trying to rank for keyword golf “club” will be evaluated against another high ranking golf related websites. If it has expert verbiage related to golf like Ball Retrievers, Ping, Tiger Woods, Golf Tees, etc., search engine determines that this site is more relevant as compare to that sites which are only optimized for keyword golf club.
