Whenever you want to get any information by search engine, you enter your query in search engine and get a list of results that are relevant to that query. It is general habit of users to click websites that are at the top of results. Generally, search engines use some algorithms, which determine the relevancy of the web pages for search phrases. Search Engine Optimization is a method by which a SEO Company or website owner optimizes its websites according to search engine algorithms so that their websites rank on top in search result.
How Does Search Engine Determine Relevancy of a Page?
As discussed earlier, Search engines use algorithms to check the relevancy of a web page for certain key phrase. Search engine algorithms work on two factors to determine the relevancy of a webpage. First is On Page and second is Off Page.
On page optimization includes:-
- Keyword Research and Analysis
- Page Specific Meta Tag Description
- Title Tag (Page Title Optimization)
- Alt Tag Optimization
- Anchor Text Optimization
- Keyword Placement
- Keyword Density
- Implementation of 301 Permanent Redirect
- Implementation of Google Analytics
- Search Engine Verification from Google, Yahoo and MSN
- Submission of XML Sitemap
- Creation of Proper Link Structure
- Creation and Submission of ROR.xml
- Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
Off Page Optimization generally consists of different link building methods.
- Get link by Directory Submission
- Social Bookmarking Submission
- Blog Posting
- Blog Commenting
- Get link by Article Submission
- Press Release Submission
- Forum Posting
- Footer Links
- Affiliate Marketing
- Review Posting
- RSS Feed Submission
- CSS Submission
- Video Submission
- Profile Creation
- SMO (Social Media Optimization)
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